E-Commerce Website Development

Online stores built
around the platform
that fits you best

We design and build premium e-commerce experiences around the right foundation for your business — WooCommerce, Shopify, or a custom Laravel store. Our focus is not just getting products online, but structuring storefronts, checkout flows, and operations so the business can grow after launch.

WooCommerce Shopify Custom Laravel Paystack / Stripe SEO-Ready Mobile-First
Store Live · Orders Open
mystore.com · Secure Checkout
PremiumStore
3 items · ₦47,000
👗
Premium Dress
₦18,500
Add to cart
👟
Sneaker Collection
₦32,000
Add to cart
💼
Leather Bag
₦45,000
Add to cart
Luxury Watch
₦120,000
Add to cart
₦2.1M
This Month
348
Orders
94%
Fulfilled
New Order · Adaeze O. · ₦47,000
#ORD-20847 · Paystack · 2 mins ago
Paid ✓
₦2.1M revenue this month · 348 orders
0+
Stores Launched
3–8
Week Typical Timeline
from ₦600k
Starting Price
3 Platforms
WooCommerce, Shopify, Laravel
What We Build

E-commerce for every
type of seller

Not every online store is the same. A fashion brand selling high-ticket products has completely different requirements from a business selling hundreds of SKUs or a marketplace connecting multiple vendors. We build for the specific model — not a generic template applied to every client.

Fashion & Lifestyle Stores

Visually-led stores for fashion, beauty, and lifestyle brands where product presentation and brand identity drive conversions. Collection pages, lookbooks, size guides, and social proof are designed for premium feel at every touchpoint.

Product PhotographyCollectionsLookbooksReviews

Multi-Product Catalogues

Stores with large, structured inventories — hundreds or thousands of SKUs across multiple categories. We build with proper category hierarchy, advanced filtering, search, stock management, and bulk import tools so the store stays manageable as it scales.

Advanced FiltersSearchStock SyncBulk Import

Digital Products & Downloads

Stores selling ebooks, courses, templates, software, or digital assets. We build with secure file delivery, licence key generation, download limit controls, and subscription access gates where needed.

Secure DownloadsLicence KeysAccess ControlSubscriptions

Multi-Vendor Marketplaces

Platforms where multiple sellers list their products. We handle vendor onboarding, individual product management per seller, commission splits, payout management, and the admin oversight needed to keep a marketplace operating cleanly.

Vendor OnboardingCommissionsPayoutsAdmin Oversight

B2B & Wholesale Stores

Stores where buyers are businesses — different pricing tiers by account, minimum order quantities, invoice-based payment, bulk ordering tools, and account management for repeat buyers are all part of the B2B commerce experience.

Tiered PricingMOQsInvoice PaymentAccount Mgmt

Subscription & Membership Stores

Stores where customers pay recurring fees for product boxes, exclusive access, or ongoing services. We build subscription management, recurring billing, skip/pause/cancel flows, and the member dashboard so the model is self-managing after launch.

Recurring BillingMember PortalsPause / CancelProduct Boxes
Choosing Your Platform

WooCommerce, Shopify,
or custom-built?

Platform fit is the single most important early decision in an e-commerce project. The wrong choice creates limitations you will be working around for years. We make this recommendation during discovery, based on your catalogue complexity, growth goals, operational needs, and budget — not based on what is easiest for us to build.

WordPress-Powered
WooCommerce
The most flexible open-source commerce platform — ideal when content, SEO, and editorial control matter alongside selling.
Best For
  • Stores where blog content and SEO drive most traffic
  • Businesses that want full server control and no monthly platform fees
  • Complex product types not supported by hosted platforms
  • Multi-currency and multi-language requirements
  • Brands already on WordPress wanting to add a store
  • Starting from ₦600k for a standard build
Fully Custom
Custom Laravel
A bespoke e-commerce platform built from scratch when standard platforms cannot accommodate your business model or workflows.
Best For
  • Marketplaces with multiple sellers, commission structures, or escrow
  • Stores with complex pricing logic, custom checkout flows, or ERP integrations
  • B2B commerce with tiered pricing, credit accounts, and approval workflows
  • Subscription boxes or membership-gated commerce models
  • When you want to own the entire platform — no recurring SaaS fees
  • Starting from ₦1.5M for a full custom build
How We Work

Our e-commerce delivery process

A premium online store is not a template installation. It is a structured commercial experience — designed to reduce hesitation at every step, present products in a way that earns trust, and handle the operational realities of selling online at volume. Our process reflects that.

Five phases.
Zero guesswork.

Every deliverable is agreed before work begins. You always know what is being built, what it costs, and when it will be ready.

01
Discovery & Platform Selection
Week 1

We begin by understanding your products, your customers, your operations, and your growth goals. From there we map the catalogue structure, required integrations, payment flows, shipping logic, and post-launch operational needs. Platform selection is made based on this analysis — not on what is quickest to configure.

By the end of discovery you have a written scope document covering the agreed platform, feature list, catalogue structure, integration map, and milestone timeline. Scope changes after sign-off are documented and priced transparently.

Platform RecommendationScope DocumentIntegration MapCatalogue StructureMilestone Timeline
02
UX Strategy & Store Design
Week 1–3

We design every key page of the store in Figma before development begins — homepage, collection pages, product pages, cart, checkout, account pages, and any custom landing pages. For e-commerce in particular, product page design is the highest-leverage work in the entire project: the way a product is presented, trusted, and purchased determines conversion more than any other factor.

Interactive prototypes let you experience the shopping journey before a line of code is written. Design sign-off gates the build — we do not build what has not been approved.

Homepage DesignProduct PageCollection PagesCheckout FlowMobile Layouts
03
Store Build & Configuration
Week 3–6

Development follows the approved designs precisely. For WooCommerce, we build a custom theme from scratch — no page-builder templates, no unnecessary plugins. For Shopify, we build a custom theme using the Liquid templating language. For custom Laravel builds, we build the full commerce engine, admin panel, and storefront from the ground up.

All work is built on a staging environment you have continuous access to. You can review, test, and leave feedback at any stage of the build — there are no surprise reveals on launch day.

Custom ThemeStaging EnvironmentNavigation StructurePage TemplatesMobile Optimisation
04
Products, Payments & Operations
Week 5–7

We configure the payment gateway — Paystack for naira transactions, Stripe for international, or both. Shipping zones, rates, and fulfilment rules are set up according to your logistics model. If you are migrating from an existing store, we handle product data migration cleanly so your catalogue transfers without errors or data loss.

Email notifications are configured for every transactional event — order confirmation, shipping, delivery, return, and review requests. All operational settings are tested against real transactions in a sandbox before any live payment processing is enabled.

Paystack / StripeShipping LogicProduct MigrationEmail NotificationsPayment Testing
05
Launch & Post-launch Handover
Week 7–8

Before launch, we run a full pre-launch checklist — SSL, redirects, page speed, mobile testing, payment processing, order email flow, and SEO fundamentals. Launch is coordinated to minimise disruption and is monitored closely in the first 48 hours to catch anything that behaves unexpectedly with live traffic.

On handover you receive full admin access, a store management guide tailored to your platform, and a 60-day post-launch support window covering any issues, adjustments, or minor enhancements identified after going live.

Pre-launch QASpeed OptimisationSEO BasicsAdmin Training60-Day Support
Technology Stack

The platforms and tools
behind our store builds

Every platform and plugin in our e-commerce stack is chosen for long-term reliability, maintainability, and performance. We do not use bloated page builders, experimental themes, or untested plugin combinations that cause maintenance headaches six months after launch.

WooCommerce Stack
WordPress-powered stores
WordPress + WooCommerce
Core CMS and commerce engine
Core
Custom Theme (No Builders)
Hand-coded, performant themes
Theme
ACF + Custom Post Types
Structured product data management
Data
Yoast / Rank Math SEO
Search optimisation baseline
SEO
Shopify Stack
Hosted commerce platform
Shopify (Online Store 2.0)
Core hosted commerce platform
Core
Liquid Theme (Custom Built)
Bespoke Shopify theme from scratch
Theme
Shopify Metafields
Custom product & collection data
Data
Shopify Payments + Apps
Native payments & curated app integrations
Payments
Custom Laravel Stack
Fully bespoke stores
Laravel 13 + Livewire
Full custom commerce engine
Core
Filament Admin Panel
Order, product, and customer management
Admin
MySQL + Redis
Database and caching layer
Data
GitHub Actions CI/CD
Zero-downtime deployments
DevOps
Payments & Operations
Across all platforms
Paystack
Nigerian naira card & bank transfer
Payment
Stripe
International cards & subscriptions
Payment
Transactional Email
Order, shipping & marketing flows
Email
DHL / GIG / Custom Shipping
Shipping rate & fulfilment integrations
Logistics
What You Get

Everything included
in every store build

These are standard deliverables across all our e-commerce projects — not optional add-ons charged separately. We believe a properly built online store should include everything needed to sell and operate from day one.

Platform-Fit Recommendation

We recommend the right commerce stack based on your catalogue, business model, and growth trajectory — not based on what is easiest to configure. The right platform decision saves years of frustration.

Conversion-Focused Product Pages

Product presentation, image layout, trust signals, social proof, urgency cues, and CTA placement are all designed to reduce hesitation and help visitors move confidently toward checkout.

Payment Gateway Integration

Paystack, Stripe, or both — integrated with proper webhook handling, order status synchronisation, and idempotent payment processing so the store handles edge cases without creating ghost orders.

Catalogue & Inventory Structure

Product variants, categories, collections, filters, and stock behaviour are configured so the store stays manageable for your team as the catalogue grows — not just during the initial upload.

Mobile-First Design

Every layout is built mobile-first — because most of your customers will see the store on their phone before they ever see it on a desktop. Touch targets, image sizes, and checkout flow are all optimised for mobile.

SEO Foundations

Clean URLs, proper canonical tags, sitemap generation, structured product data markup, optimised page titles and meta descriptions, and Core Web Vitals attention — all part of the standard build.

Shipping & Fulfilment Configuration

Shipping zones, flat rates, weight-based rates, free shipping thresholds, and logistics provider integrations are set up so orders process cleanly without manual intervention for each sale.

Transactional Email System

Order confirmation, shipping notification, delivery confirmation, abandoned cart recovery, and return request emails — all configured and tested before launch so customers are informed at every stage.

Pricing

E-commerce packages
by store scale

All e-commerce projects are scoped and quoted individually after a free discovery session. The ranges below reflect typical pricing across store types and platforms — your exact quote will be itemised and transparent before any work begins.

Starter Store
Essential

A clean, well-built online store for brands launching their first e-commerce channel.

₦600k starting from
Up to 50 products configured
Custom theme (no page builders)
Single payment gateway
Shipping zone configuration
Mobile-optimised design
SEO foundations
Order email notifications
30-day post-launch support
Custom checkout flow
Advanced analytics
Custom Build
Enterprise

Marketplaces, B2B platforms, subscription commerce, and fully custom Laravel stores.

Custom quoted on scope
Multi-vendor marketplace
Commission & payout system
B2B pricing & accounts
Subscription box management
ERP / Inventory integration
Custom fulfilment workflows
Advanced reporting & exports
Load testing & optimisation
90-day support window
Ongoing retainer available
Client Reviews

What clients say about
our store builds

★★★★★

"We had an existing WooCommerce store that was generating revenue but looked terrible and was impossible to manage. i2Medier rebuilt it properly — the conversion rate went up 34% in the first month and our team can now manage products without calling a developer."

Founder
Fashion E-Commerce Brand
★★★★★

"The platform fit conversation was the most valuable part. We were about to build on Shopify and they showed us exactly why WooCommerce was the better choice for our content-driven model. That saved us thousands in Shopify app subscriptions every year."

CEO
Wellness Products Store
★★★★★

"Our custom Laravel marketplace handles commissions, vendor payouts, and escrow across hundreds of transactions monthly. i2Medier understood the business model from day one and built exactly what we needed — no compromises around a template that wasn't designed for us."

Co-Founder
Multi-Vendor Marketplace
FAQ

E-commerce questions,
answered plainly

Still have questions?

If your question is not answered below, email us. We will give you a direct answer with no sales pressure and no obligation.

Email Us →
It depends on your business model. WooCommerce is the right choice when content and SEO drive your traffic, when you want full server control, or when you need complex product types. Shopify is better when you want a reliable hosted platform with minimal technical maintenance and you are focused on selling standard products internationally. Custom Laravel is right when your model has unique requirements — marketplaces, B2B accounts, subscriptions — that standard platforms cannot handle cleanly. We make this recommendation during discovery after understanding your specific situation.
Yes — Paystack is our primary payment gateway for naira-denominated stores and we integrate it across WooCommerce, Shopify, and custom Laravel builds. We also integrate Stripe for international payments and Flutterwave when needed. All integrations include proper webhook handling, order status synchronisation, and testing against the payment sandbox before going live. We do not consider a payment integration complete until we have processed a full end-to-end test transaction.
A standard WooCommerce or Shopify store typically takes 4–6 weeks from design sign-off to launch. Stores with larger catalogues, custom checkout flows, or complex configurations take 6–8 weeks. Custom Laravel e-commerce platforms with unique business logic — marketplaces, B2B systems, subscription commerce — take 10–16 weeks depending on scope. We provide a detailed, milestone-by-milestone timeline during discovery. You will know exactly when each phase starts and ends before any work begins.
Yes — product data migration is included where needed. We handle CSV imports, image transfers, variant mapping, category restructuring, and order history migration where the target platform supports it. For large catalogues we build custom migration scripts to ensure data integrity and catch errors before they reach the live store. We also handle redirects from the old store to the new URLs to preserve any search equity your products have built up.
Yes — that is a core design goal for every store we build. We do not build stores that require a developer to add a product, change a price, or run a sale. On handover you receive a custom store management guide covering the tasks your team will perform most frequently, a walkthrough session, and a 30 to 60-day support window to handle any questions that come up during day-to-day use.
Standard WooCommerce and Shopify stores start from ₦600,000. Full-featured stores with custom checkout, multi-gateway payments, and complete operational setup range from ₦1.2M to ₦3M. Custom Laravel stores — marketplaces, B2B platforms, and subscription commerce — start from ₦1.5M and are quoted based on scope. All projects receive a written, itemised proposal after a free discovery call. You know exactly what you are paying for before any commitment is made.

Ready to build your
online store?

Tell us about your products and business model and we will send a detailed, itemised proposal within 24 hours — no commitment required.

Start Your Store Project →