Email Deliverability

Your emails are
being sent. They're
not being read.

If your emails land in spam, your domain is blacklisted, or your open rates have collapsed, the problem is deliverability. We find the root cause, fix the technical issues, and restore your sender reputation so your emails reach real inboxes.

SPF · DKIM · DMARC Blacklist Removal Domain Warm-Up Cold Email Infrastructure Reputation Repair
Inbox Delivered
yourdomain.com
Healthy
SPF Record
Pass
DKIM Signature
Pass
DMARC Policy
Enforced
Blacklist Status
Clean
Spam Score
0.4 / 10
Inbox Placement
98%
Gmail ✓
Outlook ✓
Yahoo ✓
All authentication passing · 0 blacklists
What We Fix

Every reason your emails
are missing the inbox

Deliverability problems are rarely just one thing. We diagnose and fix the full stack: authentication records, domain reputation, IP standing, content signals, and infrastructure setup — so every fix holds.

SPF, DKIM & DMARC Setup

The three DNS records that tell receiving servers your email is legitimate. Missing or broken authentication is the single most common reason emails land in spam. We configure all three, test them, and verify enforcement.

SPF RecordDKIM KeysDMARC PolicyAlignment Check

Blacklist Removal

If your domain or sending IP appears on a blacklist, your emails are blocked before they even reach the spam folder. We identify every active listing, submit removal requests, and monitor clearance across all major blacklist providers.

SpamhausBarracudaSORBSMXToolboxDNSBL

Domain & IP Warm-Up

New domains and fresh IP addresses have no sending history, which means receiving servers treat them with suspicion. We build that reputation progressively through structured warm-up plans that establish trust before any real volume goes out.

Warm-Up PlanVolume RampReputation SeedingEngagement Signals

Deliverability Audit

A full technical inspection of your sending setup. We check DNS authentication, blacklist standing, spam score, inbox placement rate across Gmail, Outlook, and Yahoo, DMARC report data, and bounce/complaint patterns — with a written fix plan at the end.

DNS AuditSpam ScoreInbox Placement TestFull Report

Cold Email Infrastructure

Sending cold outreach from your main business domain risks destroying its reputation permanently. We set up dedicated sending domains, configure their authentication, warm them up, and connect them to your outreach platform so your primary domain stays clean.

Sending DomainsInstantlySmartleadLemlistDomain Warm-Up

DMARC Report Analysis

DMARC aggregate reports reveal which sources are sending on behalf of your domain, whether authentication is passing, and if anyone is spoofing you. We analyse these reports, identify failures, tighten your policy, and stop impersonation at the DNS level.

Aggregate ReportsSpoofing DetectionPolicy TighteningAlignment Fixes

Email Content & Header Fixes

Spam filters don't just check your domain — they score your email content, headers, link structure, and list hygiene. We audit outgoing mail for spam trigger patterns, fix header issues, and improve the content signals that affect inbox placement.

Spam Score AuditHeader ReviewList HygieneUnsubscribe Compliance

Ongoing Reputation Monitoring

Deliverability is not a one-time fix. Blacklist listings appear without warning, authentication records break after DNS migrations, and DMARC policies drift. We provide ongoing monitoring with alerts when something changes and monthly health summaries.

Blacklist AlertsDNS Change DetectionMonthly ReportsDMARC Monitoring
Why It Matters

A deliverability problem
is a revenue problem

Every email that lands in spam is a client who never saw your proposal, a follow-up that felt ignored, an invoice that was assumed missing, or a newsletter that never built the relationship you were counting on.

The problem rarely announces itself. Open rates quietly drop. Response rates fall. Clients start asking if you emailed them when you did. By the time deliverability damage is obvious, the reputation harm has usually been accumulating for weeks.

The signals your domain sends before you even write a word

Receiving servers make inbox decisions in milliseconds. They check whether your domain is authenticated, whether your sending IP or domain is listed on any blacklists, whether your DMARC policy is enforced, and whether your sending patterns look like a legitimate business or a spam operation. If any of those signals fail, your message is filtered before it's ever read.

We fix the signals — authentication, reputation, infrastructure, content — so the decision receiving servers make about your email is the right one.

Email Journey — yourdomain.com
Sent from your server
SMTP handshake successful
SPF check passed
Sending IP authorised
DKIM signature verified
Message integrity confirmed
DMARC policy enforced
p=reject, alignment pass
Not blacklisted
Domain & IP clean on all providers
Delivered to Inbox
Not spam. Not junk. Inbox.
How We Work

From broken to fixed
in a matter of days

Deliverability issues can feel mysterious, but fixing them is methodical. We follow a structured process that identifies every problem, applies the right fix in the right order, and verifies the outcome before we close the engagement.

01

Initial Discovery & Domain Intake

You share your sending domain(s), current email platform, approximate send volume, and the symptoms you are experiencing. We map the scope and set expectations on what the audit and fix will cover.

Domain Intake FormSymptom SummaryScope ConfirmationTimeline Set
02

Full Technical Audit

We run a comprehensive check across DNS authentication records, blacklist databases, spam score, inbox placement tests to Gmail / Outlook / Yahoo, DMARC aggregate report data, and sending header analysis.

SPF / DKIM / DMARC StatusBlacklist Scan (100+ lists)Spam Score TestInbox Placement ReportDMARC Report Review
03

Fix Implementation

We implement the fixes in the right sequence: DNS records first (authentication before anything else), blacklist removal requests, content and header corrections, and infrastructure changes where needed.

DNS Records UpdatedBlacklist Removals FiledDMARC Policy SetHeader CorrectionsInfrastructure Changes
04

Verification & Testing

Once fixes are live and propagated, we re-run the full inbox placement test, verify authentication passes end-to-end, confirm blacklist clearance, and review DMARC pass rates before declaring the work complete.

Post-Fix Inbox TestAuthentication VerificationBlacklist Clearance CheckDMARC Pass Rate
05

Report, Handover & Guidance

We deliver a written deliverability report covering what was found, what was fixed, what you should monitor going forward, and recommendations for maintaining a healthy sender reputation long-term.

Full Audit ReportFix SummaryMonitoring RecommendationsOngoing Health Tips30-Day Support
Tools & Platforms

Every tool involved in
diagnosing and fixing delivery

Deliverability spans DNS, blacklists, receiving infrastructure, and sending platforms. We work across all layers — from DNS records to outreach tools — applying fixes where the problems actually live.

SPF · DKIM · DMARC
Email authentication stack
Configured, tested, and verified on every domain we work on. The foundation of every deliverability fix.
Foundation
Spamhaus · Barracuda · SORBS
Blacklist databases
We check over 100 blacklist databases and submit removal requests where listings are found.
Blacklists
MXToolbox · Mail-Tester
Deliverability testing tools
Used for DNS record inspection, spam score analysis, and inbox placement testing during audits.
Audit Tools
Google Workspace · Microsoft 365
Business email platforms
We fix authentication and policy issues at the platform level, not just at the DNS level.
Platforms
Instantly · Smartlead · Lemlist
Cold email platforms
We configure cold email infrastructure including sending domains, warm-up, and platform setup for outreach operations.
Cold Email
DMARC Analyser · Postmark
DMARC reporting & monitoring
We analyse DMARC aggregate reports to identify authentication failures, spoofing attempts, and misaligned sending sources.
Monitoring
Service Packages

Clear deliverability work
at transparent pricing

Whether you need a one-time audit, a complete fix, an outreach infrastructure build, or ongoing monitoring, we have a structured engagement for each situation.

Diagnosis First
Deliverability Audit
A thorough technical inspection of your current sending setup with a written fix plan and prioritised recommendations.
₦35,000 one-time
Full DNS authentication check
Blacklist scan (100+ databases)
Spam score analysis
Inbox placement test (Gmail / Outlook / Yahoo)
DMARC report review
Header & content signal review
Written fix plan & priority list
Fix implementation included
Ongoing monitoring
Outreach Teams
Cold Email Infrastructure
Dedicated sending domains, warm-up, and outreach platform setup for teams running cold email campaigns at volume.
₦120,000 one-time setup
Sending domain acquisition guidance
Full DNS setup on all sending domains
SPF, DKIM & DMARC on each domain
Domain warm-up plan & execution
Platform setup (Instantly / Smartlead / Lemlist)
Inbox placement test before first send
Main domain isolation strategy
Campaign launch support
Ongoing Deliverability Monitoring
Monthly blacklist checks, DMARC report analysis, DNS change alerts, and a health summary delivered every month. Starting from ₦25,000/month.
Ask About Monitoring →
Real Outcomes

What changes when
deliverability is fixed

The downstream effects of fixing deliverability are usually larger than clients expect. Here is what consistently improves after a proper fix and clean setup.

0%
Inbox Placement After Fix

After full authentication setup and blacklist removal, inbox placement consistently improves to 95–100% across Gmail, Outlook, and Yahoo.

+0%
Average Open Rate Improvement

When emails that were filtering to spam start landing in the inbox, open rates climb significantly within the first two send cycles.

0hrs
Typical Time to First Improvement

DNS records propagate within hours. Most clients see measurable inbox placement improvement within 24–48 hours of the fix going live.

Client Testimonials

What clients say about the
deliverability fix experience

★★★★★

"Our newsletter had been going to Gmail's promotions tab for months and we didn't know why. After the audit we found out our DMARC policy was broken. One fix later, open rates jumped from 14% to 38%."

TF
Tunde Fashola
Head of Growth, RetailPro · Lagos
★★★★★

"We were running cold outreach from our main domain and getting terrible reply rates. After they set up dedicated sending domains and warmed them up, our reply rate went from 1.2% to over 6%."

AM
Adaeze Mba
Founder, ClearPath Consulting · Abuja
★★★★★

"Clients were telling us they never received our invoices and follow-ups. The domain was on two blacklists and we had no idea. Everything was cleared and fixed within 48 hours."

CB
Chukwudi Bright
Director, BrightScale Agency · PH
Frequently Asked Questions

Questions about
email deliverability fixes

Not sure what the problem is?

Most deliverability issues are not visible until the audit. If you suspect your emails aren't landing or your open rates have dropped, an audit will tell you exactly what is wrong and how to fix it.

Email Us Directly →
The clearest signs are: lower-than-usual open rates, clients saying they didn't receive emails you sent, bounce rates above 2–3%, or a sudden drop in email engagement. If any of these apply, an audit will confirm whether deliverability is the cause.
SPF tells receiving servers which IPs are allowed to send email for your domain. DKIM adds a cryptographic signature to every message so the receiver can verify it was not tampered with. DMARC ties the two together and tells receiving servers what to do with messages that fail either check. All three are needed for strong inbox placement.
Yes. We submit removal requests to each blacklist provider your domain or IP is listed on. Most providers remove clean listings within 24–72 hours of a valid request. We verify clearance after each removal before closing the work.
Cold email generates higher complaint and bounce rates than warm email to your own list. If that activity is associated with your primary domain, the damage carries over to all the legitimate email you send from that domain — proposals, invoices, client communication. Dedicated sending domains isolate the risk.
DNS record fixes take effect within 1–24 hours (depending on TTL settings). Blacklist removals typically complete within 24–72 hours. Domain warm-up for cold email infrastructure takes 3–6 weeks. A full fix for a typical business domain is usually complete within 48–72 hours of us starting work.
Yes. DNS record changes require access to your domain registrar or DNS provider (Namecheap, GoDaddy, Cloudflare, etc.). You can either share access with us or we can provide you with the exact records to add yourself. We support both approaches.

Ready to land in inboxes
every time?

Tell us your domain and what symptoms you're seeing. We'll get back to you with an honest assessment within 24 hours.

Fix My Email Deliverability →