Uncover what's holding your site back from ranking
Enter any URL for a comprehensive audit — meta tags, content quality, technical health, Core Web Vitals, social signals, and AI-powered recommendations. All in one report.
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Powered by real HTML analysis, Google PageSpeed Insights, Chrome UX Report, and multi-provider AI · Free, no sign-up required
Auditing your website…
Running 6 diagnostic checks across your site
Fetching page content…
Analysing meta tags & content…
Running Google PageSpeed Insights…
Fetching Chrome UX Report field data…
Scoring all categories…
Generating AI recommendations…
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Overall
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Audit Scores
Performance by Category
Issues Found
Critical Issues & Warnings
Critical 0
Warnings 0
Passed 0
Full Breakdown
Detailed Check Results
AI Analysis
AI Recommendations
Prioritised Action Plan
Powered by AI
Generating recommendations…
Lighthouse Scores
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Performance
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SEO
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Accessibility
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Best Practices
Source: Google PageSpeed Insights
Core Web Vitals (Field Data)
Lab Metrics
Page Details
ABOUT THIS TOOL
About this free SEO audit tool
This free SEO audit tool runs an automatic analysis of any web page and reveals how well it is optimised for search engines like Google. It checks the technical, on-page, and performance factors that influence where your site appears in search results — and surfaces the specific issues holding it back.
Unlike paying an agency thousands of naira (or dollars) for a manual review, this free website SEO audit runs the same core checks instantly and at no cost. You get a scored report covering everything from your title tag and meta description to Core Web Vitals, schema markup, and social media preview data — in under a minute.
Think of it as your site's health check. It won't replace a deep professional strategy, but it's the essential first step to understanding where you stand and what to fix first.
HOW IT WORKS
How Our SEO Audit Tool Works
Our tool runs a multi-stage analysis the moment you enter your URL. Here's what happens behind the scenes:
Page Fetch
We retrieve your page's HTML source in real time, exactly as a search engine crawler would see it.
Signal Parsing
We extract over 40 SEO signals — titles, headings, meta tags, structured data, links, images, and more — and score each one.
PageSpeed Insights
We call Google's PageSpeed Insights API to get real Lighthouse performance scores and Core Web Vitals directly from Google.
Score Calculation
Every check is weighted by SEO importance and combined into an overall score from 0–100, plus individual category scores.
AI Recommendations
Claude AI reviews your audit data and generates a prioritised action plan — specific, actionable, and ranked by impact.
Full Report
Everything is displayed in a clear dashboard: critical issues, warnings, passed checks, and quick-win recommendations.
WHAT IT CHECKS
What This SEO Audit Checks
This tool analyses your page across six core categories. Together they cover the most impactful ranking factors Google considers when deciding where to place your site in search results.
On-Page SEO
Title tag presence, length, and keyword placement. Meta description quality. H1/H2/H3 heading structure. Canonical tags and duplicate content signals.
Content Quality
Word count, content depth, keyword density, readability, and internal linking structure. Thin or low-quality content is flagged immediately.
Technical Health
Robots meta tags, viewport settings, charset declarations, HTTPS security, hreflang for multi-language, and structured data / schema markup.
Performance
Google Lighthouse scores for Performance, SEO, Accessibility, and Best Practices. Core Web Vitals: LCP, FID/INP, CLS, FCP, and TTFB.
Image Optimisation
Alt text presence and quality for all images. Image file naming. Missing alt attributes that hurt both SEO and accessibility.
Social & Open Graph
Open Graph title, description, and image for Facebook/LinkedIn sharing. Twitter Card tags for proper Twitter previews. Social metadata completeness.
WHY IT MATTERS
Why Your Website Needs an SEO Audit
Most websites have SEO problems they don't know about. A missing meta description here, a broken canonical there, or images without alt text — individually these seem small, but together they can cost you significant ranking positions and organic traffic.
1
You can't fix what you can't see
An audit makes invisible problems visible. Most site owners have no idea their page is missing structured data, has a slow LCP, or uses duplicate title tags — until they check.
2
Google's standards keep changing
Core Web Vitals, mobile-first indexing, helpful content updates — what passed in 2022 may be hurting you today. Regular audits keep you current.
3
Your competitors are auditing theirs
In competitive niches, technical parity is the baseline. If your competitors have faster pages, better structured data, and tighter on-page optimisation, they will outrank you.
4
Better SEO = lower cost per lead
Organic traffic is free. A site that ranks well drives consistent visitors without paying for ads every month. An audit is the first step to that compounding return.
5
SEO issues compound over time
Unfixed crawl errors, slow load times, and thin content accumulate. Catching problems early costs far less to fix than addressing years of technical debt at once.
COMMON ISSUES
Common SEO Issues This Tool Can Help You Find
These are the most frequent issues our audit uncovers — and some of the easiest wins available once you know where to look.
Missing or duplicate title tags
The title tag is the single most important on-page SEO element. Missing, too short, too long, or duplicated across pages all hurt rankings.
No meta description
Without a meta description, Google writes its own — often poorly. A compelling description improves click-through rate from search results.
Missing or multiple H1 tags
Every page should have exactly one H1 that clearly signals the topic to search engines. Zero or multiple H1s is a common structural mistake.
Images without alt text
Alt text helps Google understand images and is critical for accessibility. Pages with many untagged images miss ranking opportunities in image search.
No schema / structured data
Schema markup helps Google display rich results (star ratings, FAQs, events). Pages without it miss out on enhanced SERP features entirely.
Slow Core Web Vitals
LCP above 2.5s, high CLS, or slow FCP directly harm your Google rankings. Performance is now a confirmed ranking signal.
Missing Open Graph tags
When your pages are shared on social media without OG tags, the preview looks broken or generic. This reduces clicks and brand credibility.
Thin or low word-count content
Pages with too little content often fail to rank because they don't provide enough value or depth to satisfy search intent for competitive queries.
WHO IT'S FOR
Who Should Use This SEO Audit Tool?
Whether you're a first-time website owner or an experienced marketer, this tool gives you instant, actionable data about any publicly accessible web page.
Business Owners
Check your homepage, key service pages, or product pages to see exactly how they appear to Google — and what's stopping you from ranking higher than competitors.
Content Creators & Bloggers
Run an audit on any post before publishing to catch missing meta data, heading errors, and thin content before it goes live.
Web Developers
Verify technical SEO on client sites after launch. Check canonical tags, structured data, viewport settings, and performance metrics in one pass.
Digital Marketers
Quickly audit competitor pages, landing pages, or campaign targets to identify gaps, benchmark performance, and prioritise optimisation work.
E-commerce Store Owners
Check product and category pages for schema markup, image alt text, page speed, and on-page optimisation — all of which directly impact sales from organic search.
SEO Students & Beginners
Learn exactly what search engines look for by running audits on real pages. Each check comes with a clear explanation of why it matters.
AFTER YOUR AUDIT
What To Do After Getting Your SEO Audit Result
An audit is only valuable if you act on it. Here's a proven workflow to turn your report into real ranking improvements:
1
Fix critical issues first
Start with anything flagged as Critical — missing title tags, no meta description, blocked robots directives, or missing H1 tags. These have the highest direct impact on crawlability and rankings.
2
Address performance and Core Web Vitals
If your Lighthouse performance score is below 70 or your LCP is over 2.5 seconds, make page speed your next priority. Compress images, reduce render-blocking scripts, and consider a faster host or CDN.
3
Add structured data / schema
If your page has no schema markup, add the most relevant type — Article, LocalBusiness, Product, FAQ, etc. This unlocks rich results in Google and can significantly boost click-through rates.
4
Review the AI action plan
The AI Recommendations section provides a prioritised list of improvements specific to your page. Work through them in order of impact — Critical → High → Medium → Low.
5
Re-audit after making changes
Once you've made improvements, run the audit again to confirm the issues are resolved and your score has improved. Track your progress over time.
6
Get professional help for complex issues
If your audit reveals deep technical problems — site architecture issues, crawl budget problems, international SEO, or a history of Google penalties — working with an SEO professional will save time and prevent mistakes.
COMPARE
Free SEO Audit vs Professional SEO Audit
Both have their place. Understanding what each delivers helps you decide when a free tool is enough — and when you need expert eyes on your site.
What's Covered
This Free Tool
Professional Audit
On-page SEO checks
✓ Full
✓ Full + deeper analysis
Core Web Vitals
✓ Real data from Google
✓ Full lab + field data
Structured data check
✓ Detection & scoring
✓ Validation + recommendations
AI recommendations
✓ Included
✓ Human expert strategy
Backlink analysis
✗ Not included
✓ Full backlink profile
Competitor comparison
✗ Not included
✓ Gap analysis included
Full site crawl (all pages)
One page at a time
✓ Entire site
Keyword research
✗ Not included
✓ Targeted research
Cost
✓ Free, instant
Paid — varies by scope
Use this free tool to get a clear picture of your current SEO health and fix the obvious issues yourself. When you're ready to go deeper — backlinks, competitor gaps, keyword strategy, and a full site crawl — that's when a professional audit pays for itself.
✓ Expert SEO Help — Done For You
Need help fixing your SEO issues?
Our audit shows you what's wrong. We fix it. From technical SEO and on-page optimisation to website design, domain registration, and full digital business setup — i2Medier handles it all.
SEO OptimisationWebsite DesignDomain & HostingContent StrategyBusiness SetupGoogle My Business
Everything you need to know about running your first SEO audit and interpreting your results.
Yes — completely free, with no account required, no email signup, and no usage limits. Just enter any URL and get a full audit report instantly. The tool uses Google's own PageSpeed Insights API and Claude AI to generate your results.
Very accurate for the checks it covers. On-page signals are extracted directly from your page's HTML source, and performance scores come from Google's own PageSpeed Insights API — the same data source Google uses. The AI recommendations are generated by analysing your actual audit data, not generic templates.
For most websites, running an audit monthly is a good baseline. You should also run one immediately after any major site changes (new theme, plugin updates, content restructures), after a Google algorithm update, or if you notice a sudden drop in organic traffic.
Yes. You can audit any publicly accessible webpage — including competitor sites, client sites you're evaluating, or pages you're researching. The tool only reads publicly available HTML, the same data any search engine crawler would access.
Your overall SEO score is a weighted composite of all checks across six categories: On-Page SEO, Content Quality, Technical Health, Performance, Images, and Social. A score of 80+ is excellent, 60–79 needs work, and below 60 signals significant issues to address. The grade (A+ down to F) gives you a quick summary alongside the numeric score.
Some websites block automated requests through firewalls, rate limiting, or bot protection (like Cloudflare). If the audit fails, it usually means the site is actively preventing automated access. This doesn't mean anything is wrong with your site — it just means the tool can't retrieve the HTML. Try disabling bot protection temporarily, or contact us for a manual review.
No tool or service can guarantee specific rankings — anyone who claims otherwise should be treated with caution. What fixing audit issues does guarantee is that you're removing barriers that prevent Google from crawling, understanding, and ranking your content. Combined with good content and a healthy backlink profile, strong technical SEO gives you the best possible foundation to rank.
Core Web Vitals are a set of performance metrics defined by Google that measure real-world user experience: Largest Contentful Paint (LCP) measures loading speed, Cumulative Layout Shift (CLS) measures visual stability, and Interaction to Next Paint (INP) measures responsiveness. Google uses these as a ranking signal, so poor scores can directly hurt your position in search results.
Schema markup (also called structured data) is code you add to your page that helps Google understand its content — whether it's a business, an article, a product, a review, an event, or an FAQ. Pages with proper schema can qualify for rich results in Google Search (star ratings, FAQs, price ranges), which increases click-through rates significantly. It's not mandatory, but it's a meaningful competitive advantage.
Google Search Console shows you historical data about how your site has already performed in search — impressions, clicks, index coverage, and manual actions. This tool does something different: it analyses the current state of any page right now, gives you an immediate scored report, and generates AI recommendations. They complement each other — use this tool to identify and fix issues, then use Search Console to monitor the results over time.
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